Wednesday, December 5, 2007

Cultural differences more difficult to spot

The phenomenon of globalization can lead us to minimize cultural differences or even to deny that they exist at all. Our ethnocentrism (focusing on our own culture) makes us see the world as we want to see and not as it truly is. As a result, we miss the plural, complex and varied dimensions of the world that we live and work in.
As a result, expatriates and their local associates at host destinations underestimate the need for cross-cultural training and expatriate coaching. Cultural differences in a global world are more difficult to detect. When we understand and appreciate the need to understand cultural differences we have already made a giant step on the road to cultural awareness. The challenge is to be willing to accept that training may be necessary when we don't even understand that there is a problem.

No comments: